Mobile City Online began in 2000 as a specialty retail store in downtown New York City. The store offered a large selection of brand name accessories, designed to match the individual consumer’s particular mobile needs. Additionally, due to New York City’s diverse consumer base, the store was among the first mobile retailers to offer unlocked GSM cellular phones. These phones were unique in that they expanded customer choice by avoiding carrier deals and branding, while allowing customers to use their phone with any GSM carrier, anywhere in the world. The store became the premier place to shop for athletes, celebrities, and customers seeking the latest and greatest phones from all over the world. Mobile City Online continues to uphold these standards in its selection of contemporary and cutting-edge mobile hardware devices, as well as after-market accessories, upgrades, and add-ons.
Extensive Selection and Discount Prices
One year after the store’s opening, the Mobilecityonline.com website was created. The website allowed for an expansion of the store by providing customers with the option of an online shopping experience. However, shortly following the website’s launch, the effects that 9/11 had on New York, especially the store’s location in downtown New York City, forced the closing of the retail store. While the physical store was impacted harshly by this event, the recently formed website allowed our company to flourish despite the challenges that the company faced following 9/11. The company’s designation as an online retailer expanded its reach, allowing customers across both the country and the globe to access the store’s extensive collection of unlocked phones and brand name accessories. Furthermore, without the high cost of New York City retail rent prices, as well as the limitations of retail space, the product selection grew and the company realized we were able to offer these products at discount prices. Following this realization, we began to sell our products at up to 70% off the retail price.
Expanded Location and Streamlined Services
In response to both the success of the website and consumer demand, in Spring 2006 Mobilecityonline.com was able to reopen its downtown store just a few blocks from its original location. The store’s new location allowed our company to retain its roots in downtown New York City, while providing a more expansive space that was able to support the website’s increased inventory, as well as the company’s physical store and staff. Our 7,000 square foot location on Walker Street houses the company’s corporate offices, the Mobile City Online storefront, the warehouse, and our distribution center. This combination of a local warehouse and storefront allows our company to provide accurate and reduced shipping with fewer delays, along with the option of an in-store pick-up of any product that is offered on the website.
Specialty Product and Consumer Loyalty
Throughout our ten years of service as a family-owned and operated company that specializes in mobile products and accessories, Mobile City Online has developed both a loyal customer base and a long-standing relationship with over 300 vendors. Through our close relationship with manufacturers, as well as our status as an Authorized Dealer, we are able to secure the latest inventory, at the best prices, ahead of the competition. Furthermore, our discerning policy on inventory selection allows us to bring in only the best in product quality. All of our products are factory-sealed and direct from the manufacturer, and each product has been reviewed and tested by our product specialists for overall quality and value. We recognize that our success is due in part to the long, continued relationships with our customers and, as a result, strive for the utmost quality and service. Mobile City Online’s guiding philosophy is to focus solely on the wireless industry. It is this understanding of the industry that allows us to offer the most up-to-date and highest quality product to our loyal customer base.